The Bahrain Tourism and Exhibitions Authority (BTEA) unveiled its strategy to expand tourism links with China by introducing direct flights between the Kingdom of Bahrain and Shanghai and Guangzhou in January 2024 during the World Travel Market (WTM) in London.

Dr. Nasser Qaedi, CEO of BTEA, stressed the significance of strengthening bilateral ties with China and fostering collaboration across various sectors.

The initiative to connect Bahrain with China through Gulf Air is poised to stimulate economic growth and enhance connectivity with the world's second-largest economy, aiming to attract a significant influx of Chinese tourists.

By partnering with hotel institutions and tourism destination managers, BTEA has developed an innovative tourism package and an extensive marketing strategy intended to draw more Chinese tourists. Recognizing China as a pivotal market and the fastest-growing economy, this move is aligned with Bahrain's tourism strategy for 2022-2026.

Jeffrey Goh, Gulf Air Group Holding CEO, highlighted the significance of expanding operations in the Asia-Pacific region, specifically by establishing new flights connecting Bahrain with Shanghai and Guangzhou. These flights are anticipated to offer unique travel experiences and foster commercial and tourism cooperation between the two countries.

BTEA is collaborating with Chinese tourism operators, destination management companies, and agencies to position Bahrain as a premier tourist destination, curating special tourism packages to entice a greater number of Chinese visitors.

Gulf Air’s tourism packages for Chinese travelers encompass visits to Bahrain, hotel accommodations, and participation in events during significant occasions such as national holidays and New Year's celebrations. The offerings include five-star and three-star accommodation, transportation services, and distinctive experiences across various regions.

To promote Bahrain in China, BTEA is organizing a roadshow to highlight the kingdom's diverse events, encompassing entertainment festivals, international events, and live concerts. The objective is to secure new partnerships with major travel entities in Shanghai and Guangzhou. Additionally, a marketing campaign will be launched in Chinese markets.